I get on average around three pitches a week from startups. I read every single email and check out every startup that sends me an email. I figure if you have taken time out of your day to get coverage from little ole’ me, you at least deserve a look.
Most of the time though, I do not bother to write about the startups that pitch me. Sadly, this is because they add no value to me or anyone else. Other times, it is simply because I don’t understand what they are trying to do and I don’t have the urge, desire or time to figure it out.
One of these two situations can be solved, and we all know which one.
Startups, its time you start embracing the basics of the web and make some damn videos and here is why.
1. You Control First Impression
First impressions are very important and you can’t give a much better first impression of the product when you make a video demo. If the video demo is impressive, there is a better chance that bloggers will be impressed and be more forgiving of errors when actually using the product.
2. Making The Blogger’s Job Easier
Blogger’s, especially ones that write for top 100 tech blogs, are hammered for time. Between covering breaking news and trying to land exclusives, taking the time to figure out how your product works is the least of their concern. By making a video demo of your product, you save them the time of signing up for an account and trying to figure out what exactly the purpose your products strives to fulfill.
3. Easy To Share
Sometimes bloggers don’t have the time to cover your startup but they know of someone else that can. By making a video demo, a quick link to your video with a subject line of “Check this out!” will be enough for another blogger to cover your startup.
So there you have it, Startups, why you should start embracing video demos.
Seriously, it is unbelievably helpful.
email the author: holden@LayeredByte.com