Internet in general.

Keep in mind everyone, the focus of this post was for startups to stand their ground when releasing new products. Next time I won't use such a fresh debate as an example nor will two paragraphs of the post focus on it. Just seemed to be something everyone could relate to atm.

Lesson learned.

And the more I've looked into it, what he's asking for is to lighten up on the small businesses who might not be able to reasonably afford the charges for the service; but would otherwise have a hard time getting an advertiser if they're data isn't correct.

From what I've read on multiple sources, your count only goes one direction if you pay, and that is up, so this is encourages a pay to play market that would be unfair to smaller startups. comScore has plenty of other ways they could monetize such data without forcing the costs onto the site owners.

Also, just a side note, which I brought up with Holden earlier, just a few days ago, he was asking startups to listen to bloggers, and now he's telling them the to do the exact opposite. Self-contradiction in a short period of time is never good. Just look at the front page of Layered Byte for evidence.

As for Google and Facebook, Google probably has numbers to back up their changes, but I'd bet Facebook has learned that even when they're arrogant and piss everyone off, people still need the site for what they do, so they'll look over it.