doubleTwist, a music player that strives to work with any device that plays music or videos has made, yet, another impressive move today. T-mobile, the biggest proponent of Android, has announced that they are officially backing, and distributing, doubleTwist for all Android phones they are currently carrying.
Maybe it is the blogger drama in me (or the depression I am feeling from looking at stats), but I find this to be a big deal and a reason for Apple to be a little fearful.
We all know Android is growing, this is quite evident and in my opinion, the market will turn out just like the PC market is, with Android holding the majority of the market share while Apple maintains a smaller, but very profitable (as well as dedicated) portion of the market. Since T-mobile is the main proponent of Android, though you could argue that Verizon with the Droid has brought Android *out of the dark*, I believe many other carriers will play, “follow the leader” in this decision. There is no way around it, for Android to become a success, there needs to be a great, singular music experience across devices. This is simply expected from consumers due to the superior music experience the iPhone offers.
After using doubleTwist all day today, I have concluded the product does offer a singular experience that consumers have come to expect, due to the iPhone. Syncing is flawless and managing music is simply a breeze, and another plus is doubleTwist is a lightweight on resources compared to iTunes. Purchasing music within doubleTwist and transferring it to my Android phone was also a breeze. doubleTwist is music management for Android devices done right. This puts iTunes in a less prominent position as Android devices become more prominent in the marketplace.
Of course, what I am assuming here is that doubleTwist will become what iTunes is to the iPod. In all reality, this could change over night and it only takes one carrier to break standard and fragment the media manager market for Android.
So am I just off my rocker here or do you think iTunes should be slightly worried?