It is hardly perfect, in fact some are calling it a mere baby step in the right direction, but the new Twitter SUL is going to make Twitter better. Much better.
The old system was a fake kingmaker. Hordes of worthless followers were added to a handful of accounts, creating masses of new Twitter users wondering why they were seeing celebrity mixed with tech news and science tweets.
Predictably, the new users hated it. Also, the accounts that were on the SUL that were growing by handfuls of thousands of “followers” hardly noticed any difference. Ask people on the list. It made little difference for Anil Dash, Starbucks, Tristan Walker and others. New users that did not want to follow you either ignored you, or unfollowed your account. Not so good. Your account with hundreds of thousands of followers was worse than a real account with twenty thousand.
The SUL should have been a temporary fix, but it was continued for far too long. Now there are dozens of accounts with a bloated, fake follower count. If it were not for lists, we might actually think that Heidi Montag was worth something on Twitter. One million followers and four thousand lists? You just failed. Robert Scoble? One hundred and eleven thousand followers and nearly eight thousand lists.
The old Twitter SUL bent the fabric in the Twitter universe, and an unfair system hardly helps a fragile user run community.
Now, the new SUL is not that good, but it is a step in the right direction. Assisting new users to find people is much better than finding them for them. Also, it is going to pop a huge number of egos on Twitter. That is the main reason why myself and every other Twitter devotee who never made it onto the old list is giddy today. We watched our good friends have following counts that exploded into the hundreds of thousands, while we ground it out 20 a day. The bastards.
Now, the fluffed puff is now fucked fluff. If you were on the SUL, grabbed a pile of followers, but were still boring as shit, you are in hot water now. You are going to start shrinking, showing the whole world that you never desvered that have that many followers. Ever.
All you half-wit celebrity types with your vapid “omg luv u all 2!!!!!!!11!” are screwed. Wait two weeks, then go poke around accounts that were on the old SUL. I bet you that 25% begin to lose followers even if they stay on the new list.
I write for TheNextWeb, and we are still growing after the change. Why? We write the best content on the web. I think so at least. That is why every day we add followers, subscribers, and on and on. Am I bothered that we went from one SUL to the other? No, not really. We still get a free chance to meet and connect with new people.
As a final note, the new list of fairer in that it will rotate more often, and will give more people a shot to be on it. Better for new users, better for Twitter, better for the ecosystem. Just better.
Not great, not even a B+, but a step in the right direction. Now Twitter, finally, please, por favor, bitte, S’il vous plaît, put me on it.
tl;dr the new Twitter SUL is going to expose that many account holders are dull frauds, and it will help Twitter.














